An audience-first approach to social
I work with brands to identify where audiences are going and how to reach them; whether through social, influencer marketing, newsletters or emerging technologies
Hi, I’m Lia.
I’m a CMO, advisor and educator who consults for brands such as Google, Robert Half and AT&T. And most recently ran workshops for Macys Style Crew and the Costume Designers Guild.
I teach social media marketing and influencer marketing at UCLA Extension and have created custom lectures for students at USC, Zhejiang University, SKEMA Business School and ESIC University.
I’ve been featured on NPR’s Planet Money and quoted outlets such as in The Washington Post, Business Insider, Wired, Fast Company, Marketing Brew and Ad Age — which has me currently ranking as the top search result for “Creator Economy Expert.”
And every week, I write a marketing newsletter for 25K+ subscribers called ICYMI (In Case You Missed It) that Buffer has declared one of the Best Marketing Newsletters two years running.
Lets work together. I can help:
Provide a comprehensive audit your organic and paid social media marketing efforts
Develop or consult on your influencer marketing campaigns
Create custom trend reports for your organization and/or industry
Work as an advisor for your marketing directors and VPs
Former and current clients
Agencies I’ve collaborated with
Recent Speaking Engagements
USC Annenberg
USC Seminar in Social Analysis: Journalism and the Shifting Information Landscape — Media, Trust and the Rise of Creators and Influencers
Ragan Strategic Comms Conference
Speaker Ragan Seattle Communications Conference: New strategies for building successful influencer relationships: Getting creators on board with brand efforts
UCLA
Guest lecturer, Influencer Marketing: UCLA Extension Custom Programs for China’s Zhejiang University, France’s SKEMA Business School and Spain’s ESIC University
